Contagious: Why Things Catch On
/ Jonah Berger
We really enjoyed reading this book (twice.) It gives a ton of great examples and works through why certain things take off and why others don't. We got a few dozen good ideas just by reading this, and we're adopting a lot of them now.
Problogger: Secrets to blogging your way to a six figure income
/ Darren Rowse
We have to admit, we haven't read this one yet. BUT we've ordered it because Darren Rowse is a bit of a blogging hero. I can't be filled with anything but epic insight!
Viral Marketing: The Science of Sharing
/ Karen Nelson-Field
Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing.
The 4-Hour Work Week
/ Timothy Ferriss
Though we don't agree with everything in this book (particularly outsourcing), it literally changed our lives. We work A LOT more than 4 hours per week, but that's by choice. Some great thinking in this book.
/ Jason Fried & David Heinemeier Hansson
We just love this book and everything these guys make. We use a lot of their products daily, and we love the points they make in this book. Crucial thinking for those that hate regular work and care about lifestyle and maximum productivity.